Why is HiRoad offering this app?

We want our company to do good in the world and this is one way we are trying. The app and all trees that we plant are funded by HiRoad Assurance Co. Our hope is that this app lets us better identify mindful drivers who would be a good fit for HiRoad car insurance. It’s an example of a triple bottom line (TBL) approach where companies commit to focus on social and environmental concerns just as they do on profits.

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